Ideas & Innovation

Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022

Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Sep. 14,

One of the primary motives for any digital marketing initiative is to convert more website visitors.

What does conversion mean? There are different definitions and metrics to go by, but your main goal is to turn visitors into customers and ultimately into buyers. You’d love for your website landing pages to be true revenue generators for your business, and the best places to start are those pages that are most frequently visited by your target audience. In order to act upon achieving this goal, you’ll want to implement some smart strategies that will engage your audience and hold their attention, especially when it comes to considering your available products and services.


Whenever a website visitor makes a purchase, that’s a conversion, and the amount of conversions you receive is correlated to how much traffic your website gets. And all related website visit activities come under the conversion rate optimization category too. A professional digital marketing team like Cibirix can help you to plan, take action, monitor results, and manage all of your website conversions.


What is a CRO Strategy?

Conversion Rate Optimization (CRO) is a well-versed set of methods that help ensure your website visitors will convert into potential buyers or customers. One crucial strategy is to include call-to-action (CTA) buttons on your web pages, such as “Call Now,” “Get a Quote,” “Shop,” and so on. All these CTAs serve to gather customer details and personal contact information, thus enabling further follow-up and increasing the chance of generating a sale.



CRO Strategies to Get Desired Outcomes

• Easy-to-Use Website Browsing Experience

It is essential to provide a personalized, valuable, and easy-to-navigate browsing experience. This will encourage your visitors to stay on the page and will help them to find exactly what they’re looking for. If users start to struggle or become confused during navigation, they’re very likely to click off and switch over to one of your competitor’s pages. It’s also important to make sure your site is mobile-friendly and optimized for any size or type of digital screen.


• Instant Response to Customer Queries

Since each buyer has different requirements, being able to respond to them instantly by recommending the appropriate solution helps to build confidence in your products and services. You’ll want to publish a FAQ page which answers many common questions, and it’s even better to add instant live chat support, as well.


• Optimization of the Checkout Page

Problems with the checkout page are one of the top reasons behind a failed purchase. Sometimes it’s a matter of slow page load speed, and other times it may be an overly complicated process that turns off a customer. This is particularly significant for e-commerce portals that are facing too many abandoned carts and too many missed sales. To that end, the right CRO strategy will include providing buyers with a simple, flawless payment process that can process an order in mere seconds.


• Regular Monitoring and Analysis of Customer Behavior

Implementing a CRO strategy isn’t enough on its own. You’ll also want to flag what users are actually looking for when they land on your page. Understanding user behavior includes noting which pages get the most traffic, which pages get the longest visits, and which pages may have the highest bounce rates. One of the best ways to address bounce rates is to make sure you’re implementing effective CTAs that will help to boost conversion rates.


Again, this is an area in which partnering with a team of digital marketing professionals like those at Cibirix can really help to push the needle for you!


Things to Monitor Frequently in Order to Boost Your CRO

  • Clear, easy-to-navigate call to action (CTA).
  • Monitor website usability, too. Is it easy to navigate for users? Is there a convenient search bar, and is it working correctly? How many clicks are required to get to the conversion stage?
  • How is the mobile version of your website working swiftly? Are your website forms fetching data correctly? And are the registration processes and payment options easy to operate?
  • Are your graphics and featured images optimized and placed correctly? Or are they perhaps not creating enough positive engagement impact?
  • Are your images so large that they minimize the value of the text? At the end of the day, prioritizing the visual value of your text is more important for leading your customers to take the next step.
  • Social reviews and customer recommendations should be present and prominently showcased – these are some of your most effective conversion rate boosters!
  • Lastly, don’t forget about the powerful impact of SEO. Accurate, effective search engine optimization can play a HUGE role in drawing more of your relevant target audience. If your website’s meta titles aren’t optimized, relevant keywords aren’t optimized in the content, along with website images and connected URLs, chances are good that your website isn’t helping you the way it should. You don’t want to attract visitors who are looking for something you don’t offer, and you certainly don’t want any interested visitors to be unable to reach the correct landing page to get what they need from you.

CRO Graph



Advantages of Applying Conversion Rate Optimization Techniques


• Generate More Relevant Traffic

If you give buyers what they’re looking for, you’ll generate more relevant traffic, and your visitors will spend more time on your web pages. Even better, your customers will be more likely to recommend your products and services to more people who have similar buying interests.

• Understand Customer Behavior Better

By monitoring users’ behavior, you’ll be better equipped to look at things from the customer’s point of view. There’s really no better way to verify what’s working and to identify any issues that may require tweaking or modifying. And insights gained from these observations can be used to improve other areas of your business, too, like product design, sales, customer service, and more.

• Enhance Business Revenue

When it comes to the bottom line, what you’re really looking for is the same thing that any business leader is looking for – more revenue! Fully optimized website content and proper CTAs result in higher sales conversions which ultimately generate more profits. And CRO techniques don’t require a ton of overhead investment, either. In many cases, all that may be required is to make some small changes and tweaks to your website to make it more efficient and more effective toward reaching your bottom-line goals.

CRO benefits


Need More Help with Boosting Your Conversion Rates? The Pros at Cibirix Are Standing By to Help!

If you’ll leverage the tips we’ve shared here, you’ll be well on the way to attracting more traffic to your site and more paying customers for your business.


Still, have questions? Not sure where to go from here? We can help! Connect with one of our experts today, and let’s get the conversation started about how Cibirix can help your business to Rise Digitally!

About Author

Ashish Roy

Ashish Roy

CTO & Co-Founder

Since founding Cibirix, Ashish has leveraged his marketing degree to lead the agency in crafting meaningful digital marketing experiences for clients. His results-driven approach is a unique mix of analytical thinking, crisp visual aesthetics and a desire to simplify frontends while developing robust architecture. With a passion for design, technology, & marketing, He leads each aspect of the agency’s business and oversees its talented team of digital professionals.

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