One of the primary motives for any digital marketing initiative is to convert more website visitors.
What does conversion mean? There are different definitions and metrics to go by, but your main goal is to turn visitors into customers and ultimately into buyers. You’d love for your website landing pages to be true revenue generators for your business, and the best places to start are those pages that are most frequently visited by your target audience. In order to act upon achieving this goal, you’ll want to implement some smart strategies that will engage your audience and hold their attention, especially when it comes to considering your available products and services.
Whenever a website visitor makes a purchase, that’s a conversion, and the amount of conversions you receive is correlated to how much traffic your website gets. And all related website visit activities come under the conversion rate optimization category too. A professional digital marketing team like Cibirix can help you to plan, take action, monitor results, and manage all of your website conversions.
Conversion Rate Optimization (CRO) is a well-versed set of methods that help ensure your website visitors will convert into potential buyers or customers. One crucial strategy is to include call-to-action (CTA) buttons on your web pages, such as “Call Now,” “Get a Quote,” “Shop,” and so on. All these CTAs serve to gather customer details and personal contact information, thus enabling further follow-up and increasing the chance of generating a sale.
It is essential to provide a personalized, valuable, and easy-to-navigate browsing experience. This will encourage your visitors to stay on the page and will help them to find exactly what they’re looking for. If users start to struggle or become confused during navigation, they’re very likely to click off and switch over to one of your competitor’s pages. It’s also important to make sure your site is mobile-friendly and optimized for any size or type of digital screen.
Since each buyer has different requirements, being able to respond to them instantly by recommending the appropriate solution helps to build confidence in your products and services. You’ll want to publish a FAQ page which answers many common questions, and it’s even better to add instant live chat support, as well.
Problems with the checkout page are one of the top reasons behind a failed purchase. Sometimes it’s a matter of slow page load speed, and other times it may be an overly complicated process that turns off a customer. This is particularly significant for e-commerce portals that are facing too many abandoned carts and too many missed sales. To that end, the right CRO strategy will include providing buyers with a simple, flawless payment process that can process an order in mere seconds.
Implementing a CRO strategy isn’t enough on its own. You’ll also want to flag what users are actually looking for when they land on your page. Understanding user behavior includes noting which pages get the most traffic, which pages get the longest visits, and which pages may have the highest bounce rates. One of the best ways to address bounce rates is to make sure you’re implementing effective CTAs that will help to boost conversion rates.
Again, this is an area in which partnering with a team of digital marketing professionals like those at Cibirix can really help to push the needle for you!
If you give buyers what they’re looking for, you’ll generate more relevant traffic, and your visitors will spend more time on your web pages. Even better, your customers will be more likely to recommend your products and services to more people who have similar buying interests.
By monitoring users’ behavior, you’ll be better equipped to look at things from the customer’s point of view. There’s really no better way to verify what’s working and to identify any issues that may require tweaking or modifying. And insights gained from these observations can be used to improve other areas of your business, too, like product design, sales, customer service, and more.
When it comes to the bottom line, what you’re really looking for is the same thing that any business leader is looking for – more revenue! Fully optimized website content and proper CTAs result in higher sales conversions which ultimately generate more profits. And CRO techniques don’t require a ton of overhead investment, either. In many cases, all that may be required is to make some small changes and tweaks to your website to make it more efficient and more effective toward reaching your bottom-line goals.
If you’ll leverage the tips we’ve shared here, you’ll be well on the way to attracting more traffic to your site and more paying customers for your business.
Still, have questions? Not sure where to go from here? We can help! Connect with one of our experts today, and let’s get the conversation started about how Cibirix can help your business to Rise Digitally!
Since founding Cibirix, Ashish has leveraged his marketing degree to lead the agency in crafting meaningful digital marketing experiences for clients. His results-driven approach is a unique mix of analytical thinking, crisp visual aesthetics and a desire to simplify frontends while developing robust architecture. With a passion for design, technology, & marketing, He leads each aspect of the agency’s business and oversees its talented team of digital professionals.