Ideas & Innovation

How Facebook Ads Can Play a Vital Role in GROWING Your Business

How Facebook Ads Can Play a Vital Role in GROWING Your Business
Jul. 8,

Facebook is still the most-used social media platform in the world, so it really doesn’t need an introduction. When we talk about paid advertising, Facebook ads can play an essential role in brand awareness and driving quality traffic to your website. And there are more benefits than you may even realize; if you use Facebook ads efficiently, then you really can boost your bottom-line revenue and move your business up to another level of success.

Let’s look closer at some serious benefits of Facebook Advertising, which might really make your jaw drop:

1. Your audience spends a ton of time here

Let’s start with some basic Facebook facts. Among Internet users, 80% use Facebook. Any many of those users check Facebook multiple times per day. The vast majority of your clients and potential are on this platform, so there’s perhaps no better place for you to spread brand awareness.

2. Facebook targeting is amazing

One key benefit of Facebook advertising is its ability to reach a very specific audience. Facebook is really one of the most targeted forms of advertising. In Facebook ads, businesses can target users by specific locations, demographics, age, gender, interests, behavior, and connections. If you know who your customers are, you can use Facebook advertising to engage them with your product or service.

3. Cheapest form of advertising

This point is usually enough to convince most any business to get on board –Facebook advertising is actually one of the cheapest forms of advertising around. You can spend $5 and reach 1,000 people! In order to actually connect with the same number of people through different mediums like radio, TV, billboards, or other traditional media, you’ll almost certainly pay a lot more in ad spend.

4. Facebook advertising is fast

Facebook ads are one of the quickest modes of advertisement, and they can produce immediate results. Once your ad is published, you can start reaching thousands of people within just a few hours. Facebook ads are a smart solution when it comes to one of the fastest ways to drive traffic and conversions.

5. Increase your brand awareness

Ever stop to consider what turns a business into a real “brand”? It really comes down to your ability to create awareness for your business. Facebook advertising can help you build brand awareness in a hurry. It’s a great way to make people aware of who you are, and what you have to offer.

The more familiar people are with your brand, the more likely they are to consider purchasing from you when they have a need for your products or services.

6. Increase website traffic

Facebook advertising will really enhance your website traffic. You can target your audience and send them to your website through a website click campaign. There are multiple paid sources for generating traffic and conversions, but nothing beats Facebook ads in terms of timeliness, cost-effectiveness, and the ability to reach interested users.

7. Incredibly powerful Facebook remarketing

Facebook remarketing is another compelling USP of Facebook ads. Remarketing boosts your engagement rate by 3x, and increases conversion rates by 2x!

Remarketing is a tactic that shows your ads to the people who have either visited your website, used your mobile app, or given you their email address. These people will see your ads when they visit other websites, watch videos, or use other mobile apps.

8. Turn visitors into leads, and leads into customers

Facebook ads will bring folks to your website, but ultimately what you want are leads, customers, and sales. To achieve this, you need to start building your remarketing audience.

With FB, you can apply behavioral and demographic filters on the audience to narrow it to the group of people who are most likely to be interested in your products & services, including those who recently checked out your stuff, and those who are best-suited to be able to afford what you have to offer.

Simply put, Facebook ads can help you capture qualified leads and make more sales!

9. Build your email list

Facebook advertising can also boost your email marketing efforts. You can easily capture your leads’ email IDs for email marketing through Facebook lead generation ads.

10. Increase traffic for your blog

Hopefully you know by now that blogs are a great way to build a deeper connection with your audience. Facebook advertising can worka as a bridge to establish the connection between your blog and your desired audience. You can gain more faith and trust from your audience through choosing to advertise your blog on Facebook.

11. Facebook advertising increases SEO rankings

Social signals play a crucial role in ranking any website on search engines. Social signals consist of activity including likes, shares, and comments on your social media posts, and these have a direct influence on your SEO rankings. Note that the reviews and recommendations received from clients are also essential factors in SEO rankings.

12. Real-time advertising

Facebook advertising is a real-time strategy. You can monitor your campaigns in real-time, and can make instant tweaks and adjustments to your campaign if you’re not satisfied with the results.

This is something that really isn’t possible with other forms of paid advertising like radio, TV, or print media. Facebook ads can help cut your advertising losses, and can help you make better adjustments to gain more conversions.

13. Turn your past customers into repeat customers

How’d you like to turn past customers into repeat customers? Sounds fantastic, doesn’t it? With Facebook advertising campaigns, you can create a specific audience by importing the email IDs of your existing customers. With this in hand, you can then advertise and market directly to the people who are really most interested in buying from you again.

14. Organic Facebook is almost dead for business

As much as people still use Facebook, the fact of the matter is that, on average, only 0.5% of your fans or followers see any updates on your Facebook page. Strange but true! Over the past few years, Facebook has been reducing the visibility of business pages in people’s news feeds. This has been a little frustrating for many business owners around the world, to say the least.

The good news? You can overcome this trend through the leveraging of Facebook paid ads. Want your business to grow and be more successful? Then when you post content that you really want people to see, you need to also promote that post in order to reach more people.

15. Budget-friendly advertising

Facebook advertising is one of THE most budget-friendly modes of advertising. You can easily increase or decrease your daily or ongoing budget at any time. You can also pause or resume your ads after monitoring how the campaigns are performing. If you find that a certain ad or ads aren’t meeting your expectations, you can choose to stop overspending on that particular campaign.

16. Call buttons can be big game changers

Facebook has well over 2 billion active mobile users, and 1.5 billion access FB through a mobile device daily. So needless to say, capturing leads from mobile users is a huge opportunity!

Direct calls to a business are much more valuable than clicks on a website. If you can get mobile visitors to see an ad and click on the Call Now button, then you’ve just captured a lead! That’s why Facebook’s Call Buttons are really big potential game-changers.

17. FB advertising is marketing that packs a real ROI punch!

Today, Facebook advertising is one of the most cost-effective advertising investments any business can make. It’s relatively cheap, it’s directed to your audience, and it happens in real-time.  The growth possibilities for any business are almost endless with the right Facebook paid marketing approach! You can target previous website visitors, previous buyers, and groups of people based on their behaviors, demographics, interests, and much more. Overall, Facebook advertising offers a much more precise form of marketing than almost any other platform out there.

Ready to get started with Facebook advertising, but aren’t sure how to get the most bang for your buck? Contact a professional digital marketing company today! Got more specific questions? Feel free to reach out to us on our Facebook page at www.facebook.com/Cibirix, or you can contact us directly through our website at www.cibirix.com!

About Author

Prashant Yadu

Prashant Yadu

SEO/SMO Analyst

Prashant Yadu is a Social Media Analyst at Cibirix, and he’s now been part of our team for over five years. His particular area of focus for us revolves around Facebook advertising. With the help of his analytical skills and creative ideas, Prashant has helped to generate some remarkable results for our marketing clients. Before diving deeper into social media marketing, Prashant’s work focused on search engine optimization, where he handled both On-Page & Off-Page SEO for business clients. When he’s not hard at work, Prashant enjoys watching movies, listening to music, and hanging out with friends/family.

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