Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don’t take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking.
The most comprehensive way to address this problem is by consulting with a reputable digital marketing agency, or at the very least having your website reviewed by a technical SEO expert.
In the meantime, we’re going to share 7 technical SEO tips in this article that can instantly boost your website performance and help your site rank better versus those of your competition.
What Is Technical SEO?
Before we dive into these technical SEO tips, what is technical SEO? Technical SEO is the process of analyzing and optimizing a webpage for proper crawling, indexing, and rendering by search engines.
Our first tip, and one of the most important, is to optimize your website for mobile visitors. According to Google’s 2015 algorithm update, Mobilegeddon, websites must have the ability to adapt to a mobile-friendly template to accommodate all mobile users. There were several top-ranking websites that were penalized for not using a mobile-friendly template. And if you aren’t sure if your website is mobile-friendly, we’ve provided a few links below to some of the best tools for mobile-friendly tests.
- Google’s Mobile-Friendly Testing Tool
- Bing’s Mobile Friendliness Test Tool
Page Load Speed
A slow page load speed can be one of the main reasons your webpage isn’t ranking well in SERPs. But to help your webpage load faster, we’ve provided a few tips below:
- Server Response Time: According to Google’s guidelines, websites must have a server response time that is under 200ms. If your server is not responding within this timeframe, it could affect your websites ranking in SERPs. Two of the most commonly used tools for checking the server response time include:
- Google Page Insights
- Image Optimization: Images that are not optimized can increase your webpage load time as well as annoy your visitors. Optimized images that have proper anchor text can increase your webpage load time and stand out among your competitors. There are a few tools you can use to compress the image size, including the following options:
- Use CDN: Having a good CDN like Cloudflare or MaxCDN can also help to increase the website speed.
SSL certificate is one of the most essential aspects of technical SEO. In 2014, Google announced that SSL certificates (HTTPS encryptions) are one of the ranking signals for search engines. And if you don’t currently have an SSL certificate, you should consider getting one asap.
SEO Friendly URL
SEO-friendly URLs contain keywords that are relevant to the topic and do not have underscores, hyphens, spaces, other characters. Search engines prefer readable URLs rather than URLs that contain product IDs because users can get a better idea about the content on the webpage. Take the to SEO Friendly URL Test determine if your webpage has the right URLs.
Internal linking is extremely helpful when it comes to the architecture of your webpage. Internal links help search engine bots better understand the architecture which then helps the user navigate your site.
Google bots dive into your content and determine its overall value by the information and relevant links connected with that page. By utilizing a strong internal linking strategy, you can create an easy-to-use network for your users as well as search engines.
While conducting a technical SEO analysis of your website, don’t forget to fix any duplicate content issues. With Google’s zero-tolerance policy for duplicate and flimsy content, these issues can cause a tremendous amount of harm to your website. You should also check to make sure your pages have proper canonical tags.
Canonical URLs are used to fix any and all duplicate content issues by indicating where the search engine’s original content is.
For help setting up your canonical URLs, you can use the rel-canonical tag by adding it with the help of Yoast SEO WordPress plugin.
Clean Your Search Console
And for our last tip, we recommend using the Google Search Console tool frequently to check for any significant issues pointed out by Google. If there are any issues affecting the crawling process, they need to be fixed as soon as possible.
While checking for Search Console issues, don’t forget to check your robots.txt file to make sure Google isn’t blocking any pages.
Technical SEO isn’t something that can happen within a day, it takes a lot of patience and analyzing to fix all your technical problems. But if you’re struggling with website performance on SERPs, it’s essential. By monitoring, analyzing, and fixing all problems, you can increase your website’s performance and get better rankings.