SEO

Going through regular reports on your business SEO stats is one of the best ways to keep pace with the ever-changing landscape of search engine optimization. But since there are so many possible metrics to consider, it can be hard to know where to focus your attention. Traffic, local search, [...]

Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

What is Bounce Rate, and Why is It Important? In simplest terms, bounce rate is the percentage of visitors who navigate away from your landing page without taking any action or engaging with any other part of your website. For example, let’s say 100 users visit your site on a particular day. Of [...]

Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

Are you the owner of a local business who’d like to reach more people in your immediate area? (I mean, honestly, who doesn’t?) Then it’s high time to give some intentional focus towards creating a stronger presence through effective local SEO strategies! Nowadays, more people shop online [...]

In November 2020, Google officially announced that their Page Experience Update would roll out in May 2021. In making this announcement, Google gave us a six-month heads up to start anticipating these changes in how Google will “see” websites going forward. Is your website primed and ready to [...]

The internet has revolutionized the way we do business in the 21st century. In order to survive and grow, your business still needs customers – that part hasn’t changed. And in order to gain customers, you still need to market your business – that part hasn’t changed, either. What has [...]

No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

It’s the start of a new year, so it’s a good time to look back and analyze this past year’s most effective marketing trends. In the preceding year, content marketing was defined in large part by how quickly brands could respond to an unexpected pandemic economy. Necessarily, marketing [...]