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Ideas & Innovation

SEO Strategy

Common Local SEO KPIs for Tracking Your Business, and How to Measure Them
Common Local SEO KPIs for Tracking Your Business, and How to Measure Them
Author:Amrita Khandelwal December 6th, 2022
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Going through regular reports on your business SEO stats is one of the best ways to keep pace with the ever-changing landscape of search engine optimization. But since there are so many possible metrics to consider, it can be hard to know where to focus your attention. Traffic, local search, [...]

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Google-Patents-and-Ranking-Factors - Increase SEO Traffic (1)
Google Patents and Ranking Factors to Increase SEO Traffic
Author:Ashish Roy June 6th, 2022
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Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

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Google-BERT-Algorithm
Google’s BERT Algorithm: How It Impacts SEO and Your Content Marketing Strategy
Author:Pranav Sharma April 28th, 2022
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Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

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Must-Have-SEO-Strategies-for-Small-Businesses-in-2021
Must-Have SEO Strategies for Small Businesses in 2021
Author:Pranav Sharma October 27th, 2021
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Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

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6 Effective Ways to Leverage “NEAR ME” Searches for Your Business
6 Effective Ways to Leverage “NEAR ME” Searches for Your Business
Author:Anoop Namdev March 26th, 2021
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Are you the owner of a local business who’d like to reach more people in your immediate area? (I mean, honestly, who doesn’t?) Then it’s high time to give some intentional focus towards creating a stronger presence through effective local SEO strategies! Nowadays, more people shop online [...]

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Why-Voice-Search-Optimization-Is-Important
Why Voice Search Optimization Is Important for Your Business in 2021
Author:Amrita Khandelwal February 3rd, 2021
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“Alexa, what businesses are killing it in terms of their digital marketing?” “Siri, how can I ace marketing my business on all the right digital platforms?” Have you ever thought about asking your voice assistant questions like these? Much less, expected to get any real answers? [...]

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Real Local Businesses
What Does Going Above & Beyond For Your Customers Look Like?
Real Examples From Real Local Businesses That Are Driving Brand Loyalty
Author:Richa Mukati January 5th, 2021
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I don’t know whether you can remember all the way back to August of 2019 or not, since that would require you to be able to navigate through the chaotic fog of your 2020 memories. But if you can make it back that far, you may recall that one of the biggest brand wars in America at the time was [...]

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Top 15 SEO Tips for Small Businesses
Top 15 SEO Tips for Small Businesses
Author:Amrita Khandelwal December 14th, 2020
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For many small business owners and merchants, SEO can look and feel like a somewhat foreign landscape. Many well-intentioned but inexperienced business leaders perceive SEO to be too complex to understand – but it really doesn’t have to be! The Cibirix team has come up with an SEO checklist [...]

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5 Smart Tips for Naming Your Business to Attract the Right Audience
Branding Hacks: 5 Smart Tips for Naming Your Business to Attract the Right Audience
Author:Anoop Namdev August 5th, 2020
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If you’re an entrepreneur or business owner, you probably already understand something about the power of having the RIGHT business name. So, what’s in a name? Quite a bit! The right business name can help to create engagement with your target audience all on its own, long before you ever have [...]

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Now is the Best Time to Put Your Business Online
Now is the Best Time to Put Your Business Online
Author:Amrita Khandelwal July 22nd, 2020
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As we all know too well by now, this ongoing COVID-19 pandemic has turned the world upside down. Businesses are all fighting to survive and overcome this crisis. Needless to say, this is having an impact on the world’s economy, too.  More than half of all countries on Earth are still in some [...]

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