SEO Strategy

Search engine optimization or SEO has become one of the vital elements that businesses need to grow in the cut-throat competition of modern digital chaos. But if you really want to get good search engine optimization results, you should select your SEO service provider carefully. By choosing [...]

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]

When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, you’ll [...]

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, [...]

Right from its start, Google has constantly been tweaking its search results algorithm to offer better results to its users. When someone’s users include almost everyone using the internet on planet earth, it isn’t an easy job. From PageRank to Hummingbird, and Panda to Phantom, Google changes [...]

If you’re still new to the world of digital marketing, you’ve probably come across a ton of confusing terms related to Search Engine Optimization. You may have heard terms such as LSI, Onpage SEO, link building, Google My Business, and content marketing. In this cloud of SEO terms, it’s easy [...]