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Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Author:Pulkit Mishra September 14th, 2022
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One of the primary motives for any digital marketing initiative is to convert more website visitors. What does conversion mean? There are different definitions and metrics to go by, but your main goal is to turn visitors into customers and ultimately into buyers. You’d love for your website [...]

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How to Leverage Local Search Grid to Help Put Your Business on the Google Map
How to Leverage Local Search Grid to Help
Put Your Business on the Google Map
Author:Anoop Namdev August 19th, 2022
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Is your current rank tracking tool giving you a truly complete view of your local search performance? If you’re really not sure – or if you’ve simply never thought to ask the question before – then Local Search Grid is a local SEO tool that could provide you with some valuable [...]

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What Goes Into Creating an Effective Local Business Search Strategy?
What Goes Into Creating an Effective Local Business Search Strategy?
Author:Jay Solanki July 21st, 2022
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You’ve probably seen, heard, or been told about the significance of local search for your business. But what does that mean, exactly? Perhaps you’re already employing some type of local search strategy to help get your business noticed online, but you’re simply not getting the kinds of [...]

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Google-Patents-and-Ranking-Factors - Increase SEO Traffic (1)
Google Patents and Ranking Factors to Increase SEO Traffic
Author:Nitin Vasava June 6th, 2022
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Google Search Patents are a set of patents granted to Google for their search-related inventions. They cover a wide range of topics, including ranking algorithms, user interfaces, and spam detection. Google Search Patents can help with SEO efforts by providing information on how Google Search [...]

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Google-BERT-Algorithm
Google’s BERT Algorithm: How It Impacts SEO and Your Content Marketing Strategy
Author:Pranav Sharma April 28th, 2022
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Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

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Best Practices to Improve Bounce Rate for Your E-commerce Website
Best Practices to Improve Bounce Rate for Your E-commerce Website
Author:Rahul Uikey April 18th, 2022
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What is Bounce Rate, and Why is It Important? In simplest terms, bounce rate is the percentage of visitors who navigate away from your landing page without taking any action or engaging with any other part of your website. For example, let’s say 100 users visit your site on a particular day. Of [...]

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The-Anatomy-of-Effective-Email-Marketing
The Anatomy of Effective Email Marketing
Author:Varsha Belani April 6th, 2022
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You may have heard that email marketing is dying, dead, or simply doesn’t deliver any tangible results anymore. Well, don’t believe the hype! Email was one of the first forms of digital communication, and has been around for decades, even before the world became truly digital. Email had a [...]

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Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Author:Scott Kyles November 26th, 2021
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Let’s face it – the landscape of the brick-and-mortar business market has changed significantly. Just because a particular business model or marketing strategy worked well in the past, does not mean it will work well for you now. And it’s not just about COVID, either. Consumers have been [...]

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Why is Google Map Optimization Important for Your Local Business?
Why is Google Map Optimization Important for Your Local Business?
Author:Amrita Khandelwal November 8th, 2021
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The impacts of the pandemic have helped most business owners to realize their need for having an online presence. But, is it enough to just be present online? Merely being able to say that “we’re on the internet” doesn’t solve the problem. If you really want to gain an edge over your [...]

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Must-Have-SEO-Strategies-for-Small-Businesses-in-2021
Must-Have SEO Strategies for Small Businesses in 2021
Author:Pranav Sharma October 27th, 2021
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Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

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