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Ideas & Innovation

Cibirix Blog

Google-BERT-Algorithm
Google’s BERT Algorithm: How It Impacts SEO and Your Content Marketing Strategy
Author:Pranav Sharma April 28th, 2022
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Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

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Best Practices to Improve Bounce Rate for Your E-commerce Website
Best Practices to Improve Bounce Rate for Your E-commerce Website
Author:Rahul Uikey April 18th, 2022
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What is Bounce Rate, and Why is It Important? In simplest terms, bounce rate is the percentage of visitors who navigate away from your landing page without taking any action or engaging with any other part of your website. For example, let’s say 100 users visit your site on a particular day. Of [...]

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The-Anatomy-of-Effective-Email-Marketing
The Anatomy of Effective Email Marketing
Author:Varsha Belani April 6th, 2022
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You may have heard that email marketing is dying, dead, or simply doesn’t deliver any tangible results anymore. Well, don’t believe the hype! Email was one of the first forms of digital communication, and has been around for decades, even before the world became truly digital. Email had a [...]

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Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Author:Scott Kyles November 26th, 2021
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Let’s face it – the landscape of the brick-and-mortar business market has changed significantly. Just because a particular business model or marketing strategy worked well in the past, does not mean it will work well for you now. And it’s not just about COVID, either. Consumers have been [...]

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Why is Google Map Optimization Important for Your Local Business?
Why is Google Map Optimization Important for Your Local Business?
Author:Amrita Khandelwal November 8th, 2021
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The impacts of the pandemic have helped most business owners to realize their need for having an online presence. But, is it enough to just be present online? Merely being able to say that “we’re on the internet” doesn’t solve the problem. If you really want to gain an edge over your [...]

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Must-Have-SEO-Strategies-for-Small-Businesses-in-2021
Must-Have SEO Strategies for Small Businesses in 2021
Author:Pranav Sharma October 27th, 2021
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Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

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What Dubai Expo 2020 Means for Hospitality Businesses in the UAE
What Dubai Expo 2020 Means For Hospitality Businesses In The UAE
Author:Rahul Uikey September 29th, 2021
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Like most other Gulf countries, the UAE began its journey to economic prosperity through a petroleum-based economy. But then during the 1980’s, the UAE began a concerted effort to diversify its economy and involve more international players. In fact, by 2015 some 70 percent of the country’s GDP [...]

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Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Author:Anoop Namdev September 15th, 2021
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Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

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Boost the Success of Your Local Business with Google Ads
Boost the Success of Your Local Business with Google Ads
Author:Bhim Singh August 6th, 2021
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Ongoing Negative Impact of COVID-19 on Small Businesses It probably goes without saying that the past 18 months have been an unprecedented time for local businesses to have to endure. Both 2020 and 2021 have presented real challenges to most business owners. Sadly, many small businesses have had [...]

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5 Tips for Boosting Your Business Through Podcasting
5 Tips for Boosting Your Business Through Podcasting
Author:Anjali Khandelwal July 13th, 2021
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Podcasts are an incredibly powerful tool for business leaders to leverage, because they allow you to reach a whole new audience that you simply can’t reach through traditional advertising methods. Podcasts are a great way to build credibility, and to showcase your expertise in a certain subject [...]

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