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Ideas & Innovation

Social Media

YouTube Marketing Strategy – A Winning Guide to Grow Your Business
YouTube Marketing Strategy – A Winning Guide to Grow Your Business
Author:Shadab Khan June 5th, 2020
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Since its launch in 2005, YouTube has become the premier social media platform for streaming user-generated video online. In 2016 Google acquired YouTube, and since then we’ve seen it gain 11% of all global video traffic.YouTube now has over 1 billion users!Another trend to notice is how people [...]

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Instagram Creator or Business Profile – Which one is right for you?
Instagram Creator or Business Profile – Which one is right for you?
Author:Prashant Yadu January 27th, 2020
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There’s a new change with Instagram! This upgraded Instagram feature is the “Creator Profile.” Before you panic or become confused, just be calm and keep reading – you might not need to change anything! A few months ago, Instagram began a trial of its newest feature – the Creator [...]

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5 of the Hottest B2B Lead Generation Strategies
5 of the Hottest B2B Lead Generation Strategies
Author:Lauren Tate September 12th, 2019
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Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

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How to Create Audiences for Facebook Advertising Funnels
Author:Ashish Roy April 14th, 2018
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Any marketer who has experience with Facebook Advertising knows the importance of middle of the funnel and bottom of the funnel targeting. Facebook Ads offer interest and demographics based targeting and we have seen many companies making good use of these targeting options. However, the real [...]

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Facebook Campaign Ads Scaling Tips for 2018
Author:Ashish Roy April 13th, 2018
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We have learned through experience that testing, experimenting, and close monitoring are the ingredients of a successful Facebook campaign advertising. What worked two weeks back, may not work today and if you are a “Fill it, Shut it, Forget it” type marketer. You may not be able to scale your [...]

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social media role digital marketing strategy
Role of Social Media in Your Digital Marketing Strategy
Author:Lauren Tate April 3rd, 2017
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Social Media is a broad term that encompasses interactions the online population has through social platforms, such as Facebook, Twitter, Instagram, etc. Social Media, in some form or fashion, has existed since the late 90s but it wasn’t until Myspace emerged in 2003 that it began to gain [...]

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Get Liked, Get Shared- Learn How to Boost Your Social Media Strategy
Get Liked, Get Shared- Learn How to Boost Your Social Media Strategy
Author:Ashish Roy March 28th, 2017
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What is the state of your current social media strategy? Do you have one? When was the last time you reviewed how that strategy is working? It is not uncommon for companies to let their social media strategies go lax. Social media is a powerful tool that can impact a company’s performance when [...]

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