Social Media

Let’s be honest, the long list of social media channels keeps growing. So, how do you pick just one to make your company stand out when advertising? There’s an easy answer to your solution – Facebook. Facebook Ads still reign supreme over all social media sites. And there’s a good reason [...]

More and more businesses are finding Instagram to be a potent tool for marketing their products, staying in touch with their audience, and spreading their brand message to millions of users around the world. Why Instagram? For one thing, it’s consistently been one of the fastest-growing social [...]

Are you a bootstrap start-up company that makes your own social media content and promotes your business through digital marketing? As the number of social media users continues to increase steadily, you can be sure that this industry will continue to boom for the foreseeable future. That being [...]

In the modern internet-shaped world in which we now live and do business, companies are working harder than ever to create their own unique presence on the many popular social platforms in use today. These companies tend to prefer platforms like Facebook, Instagram, and Twitter, but there are some [...]

There were over 4 billion internet users on Earth at the start of 2019, and thanks to increased numbers of folks hunkering down through the 2020 pandemic, that statistic has most certainly ballooned to an even more staggering number! If you’re really interested in helping your business to connect [...]

Since its launch in 2005, YouTube has become the premier social media platform for streaming user-generated video online. In 2016 Google acquired YouTube, and since then we’ve seen it gain 11% of all global video traffic.YouTube now has over 1 billion users!Another trend to notice is how people [...]

There’s a new change with Instagram! This upgraded Instagram feature is the “Creator Profile.” Before you panic or become confused, just be calm and keep reading – you might not need to change anything! A few months ago, Instagram began a trial of its newest feature – the Creator [...]

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

Any marketer who has experience with Facebook Advertising knows the importance of middle of the funnel and bottom of the funnel targeting. Facebook Ads offer interest and demographics based targeting and we have seen many companies making good use of these targeting options. However, the real [...]

We have learned through experience that testing, experimenting, and close monitoring are the ingredients of a successful Facebook campaign advertising. What worked two weeks back, may not work today and if you are a “Fill it, Shut it, Forget it” type marketer. You may not be able to scale your [...]