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Ideas & Innovation

Business Strategy

Effective-Ways-for-Roofers-to-Streamline-Sales
Effective Ways for Roofers to Track Leads & Streamline Sales
Author:Alena Aldrich October 8th, 2020
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How much does your roofing business rely on direct calls? Probably quite a bit! But if you aren’t following up on those calls, then you’re getting a lot of good prospects slip through the cracks and fall right into your competitor’s hands. People don’t pay attention to phone books [...]

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Google Guaranteed Ads for Roofing Contractors
Google Guaranteed Ads for Roofing Contractors: The Ultimate Benefits
Author:Alena Aldrich September 28th, 2020
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The need for solid leads never goes away, right? That’s why so many roofing companies are turning to Google Guaranteed Ads. The roofing industry is a competitive one, and in order to stand out from all the other roofing companies out there, you need to get noticed. And what better way to be [...]

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Take Your Roofing Business to the Next Level
Take Your Roofing Business to the Next Level, Get Online and Get Noticed
Author:Alena Aldrich September 24th, 2020
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Are you a roofing contractor who’s ready to grow your business? Then you need to go where your target audience is. And where are they? Online, of course! The roofing industry is a HUGE market; in fact, there are over 100,000 roofing providers in the U.S. alone. Talk about a lot of competition! [...]

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Core-Web-Vitals
Core Web Vitals: Google’s Next Ranking Factor Update, & What It Will Mean for Your Business Website
Author:Mayank Sharma September 10th, 2020
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Google makes lots of small tweaks to its search algorithms all the time, most of which go unannounced to the general public. On occasion, Google will announce a major ranking factor change it’s about to make, and they’ve recently made just such an announcement. The Core Web Vitals update is [...]

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How to Develop More Passionate Fans for Your Brand
How to Develop More Passionate Fans for Your Brand: A Case Study of the 12s
Author:Scott Kyles August 28th, 2020
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What brand doesn’t want to develop more fans? Real fans. Fans who are more than just casual observers of your business or organization. We’re talking about people who know who you are and what you do, yes, but who also know what you’re about – and what you’re about happens to really [...]

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5 Smart Tips for Naming Your Business to Attract the Right Audience
Branding Hacks: 5 Smart Tips for Naming Your Business to Attract the Right Audience
Author:Anoop Namdev August 5th, 2020
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If you’re an entrepreneur or business owner, you probably already understand something about the power of having the RIGHT business name. So, what’s in a name? Quite a bit! The right business name can help to create engagement with your target audience all on its own, long before you ever have [...]

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Now is the Best Time to Put Your Business Online
Now is the Best Time to Put Your Business Online
Author:Anjali Khandelwal July 22nd, 2020
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As we all know too well by now, this ongoing COVID-19 pandemic has turned the world upside down. Businesses are all fighting to survive and overcome this crisis. Needless to say, this is having an impact on the world’s economy, too.  More than half of all countries on Earth are still in some [...]

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Effective Business Communication Strategies During an Economic Crisis
Effective Business Communication Strategies During an Economic Crisis
Author:Richa Mukati July 15th, 2020
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Business disruptions are sometimes hard to predict, and can literally happen anytime. But it’s also important to understand that there are significant differences between disruptions caused by operational failures, manmade causes, or isolated events and those caused by challenges on a global [...]

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