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Ideas & Innovation

Business Strategy

What Dubai Expo 2020 Means for Hospitality Businesses in the UAE
What Dubai Expo 2020 Means For Hospitality Businesses In The UAE
Author:Rahul Uikey September 29th, 2021
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Like most other Gulf countries, the UAE began its journey to economic prosperity through a petroleum-based economy. But then during the 1980’s, the UAE began a concerted effort to diversify its economy and involve more international players. In fact, by 2015 some 70 percent of the country’s GDP [...]

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Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Author:Anoop Namdev September 15th, 2021
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Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

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5 Tips for Boosting Your Business Through Podcasting
5 Tips for Boosting Your Business Through Podcasting
Author:Anjali Khandelwal July 13th, 2021
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Podcasts are an incredibly powerful tool for business leaders to leverage, because they allow you to reach a whole new audience that you simply can’t reach through traditional advertising methods. Podcasts are a great way to build credibility, and to showcase your expertise in a certain subject [...]

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Ready-to-Boost-Your-Online-Presence
Ready to Boost Your Online Presence? Time to Spice Up Your Social Media Content!
Author:Anjali Khandelwal February 26th, 2021
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Are you a bootstrap start-up company that makes your own social media content and promotes your business through digital marketing? As the number of social media users continues to increase steadily, you can be sure that this industry will continue to boom for the foreseeable future. That being [...]

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People-Also-Ask
Optimize Your Website to Get Ranked for "People Also Ask" Results on Page 1 of Google Search
Author:Ashish Roy February 17th, 2021
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No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

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Ecommerce-SEO-for-2021 (1)
Ecommerce SEO for 2021 – Tips for Leading More People to Your Ecommerce Site
Author:Ashish Roy February 10th, 2021
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Do you currently operate an eCommerce website? Thinking about launching one? Electronic commerce is here to stay, and it offers you the potential to reach many more targeted customers than any physical store alone ever could. Even as many businesses struggled – and are still struggling – as a [...]

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Real Local Businesses
What Does Going Above & Beyond For Your Customers Look Like?
Real Examples From Real Local Businesses That Are Driving Brand Loyalty
Author:Scott Kyles January 5th, 2021
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I don’t know whether you can remember all the way back to August of 2019 or not, since that would require you to be able to navigate through the chaotic fog of your 2020 memories. But if you can make it back that far, you may recall that one of the biggest brand wars in America at the time was [...]

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Top 15 SEO Tips for Small Businesses
Top 15 SEO Tips for Small Businesses
Author:Amrita Khandelwal December 14th, 2020
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For many small business owners and merchants, SEO can look and feel like a somewhat foreign landscape. Many well-intentioned but inexperienced business leaders perceive SEO to be too complex to understand – but it really doesn’t have to be! The Cibirix team has come up with an SEO checklist [...]

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Cibirix Helps Small Businesses
How Cibirix Helps Small Businesses to Succeed Through Challenging Times
Author:Pranav Sharma November 30th, 2020
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No doubt, there’s a lot going on in the world these days which presents some additional challenges to small businesses. The reality of the pandemic, a U.S. election year, and other unique economic factors can certainly impact small businesses in some potentially negative ways. The good news is [...]

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Five Essential Infographic Tips
Five Essential Infographic Tips for Elevating Your Brand & Boosting Your Business
Author:Richa Mukati October 22nd, 2020
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Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so! As human beings, we’re wired to process images [...]

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