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Ideas & Innovation

Business Strategy

Common Local SEO KPIs for Tracking Your Business, and How to Measure Them
Common Local SEO KPIs for Tracking Your Business, and How to Measure Them
Author:Amrita Khandelwal December 6th, 2022
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Going through regular reports on your business SEO stats is one of the best ways to keep pace with the ever-changing landscape of search engine optimization. But since there are so many possible metrics to consider, it can be hard to know where to focus your attention. Traffic, local search, [...]

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Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Author:Pulkit Mishra September 14th, 2022
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One of the primary motives for any digital marketing initiative is to convert more website visitors. What does conversion mean? There are different definitions and metrics to go by, but your main goal is to turn visitors into customers and ultimately into buyers. You’d love for your website [...]

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Google-BERT-Algorithm
Google’s BERT Algorithm: How It Impacts SEO and Your Content Marketing Strategy
Author:Pranav Sharma April 28th, 2022
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Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

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Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Author:Scott Kyles November 26th, 2021
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Let’s face it – the landscape of the brick-and-mortar business market has changed significantly. Just because a particular business model or marketing strategy worked well in the past, does not mean it will work well for you now. And it’s not just about COVID, either. Consumers have been [...]

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Must-Have-SEO-Strategies-for-Small-Businesses-in-2021
Must-Have SEO Strategies for Small Businesses in 2021
Author:Pranav Sharma October 27th, 2021
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Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

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What Dubai Expo 2020 Means for Hospitality Businesses in the UAE
What Dubai Expo 2020 Means For Hospitality Businesses In The UAE
Author:Ashish Roy September 29th, 2021
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Like most other Gulf countries, the UAE began its journey to economic prosperity through a petroleum-based economy. But then during the 1980’s, the UAE began a concerted effort to diversify its economy and involve more international players. In fact, by 2015 some 70 percent of the country’s GDP [...]

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Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Author:Anoop Namdev September 15th, 2021
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Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

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5 Tips for Boosting Your Business Through Podcasting
5 Tips for Boosting Your Business Through Podcasting
Author:Ashish Roy July 13th, 2021
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Podcasts are an incredibly powerful tool for business leaders to leverage, because they allow you to reach a whole new audience that you simply can’t reach through traditional advertising methods. Podcasts are a great way to build credibility, and to showcase your expertise in a certain subject [...]

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Ready-to-Boost-Your-Online-Presence
Ready to Boost Your Online Presence? Time to Spice Up Your Social Media Content!
Author:Ashish Roy February 26th, 2021
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Are you a bootstrap start-up company that makes your own social media content and promotes your business through digital marketing? As the number of social media users continues to increase steadily, you can be sure that this industry will continue to boom for the foreseeable future. That being [...]

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People-Also-Ask
Optimize Your Website to Get Ranked for "People Also Ask" Results on Page 1 of Google Search
Author:Ashish Roy February 17th, 2021
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No doubt you’ve probably seen a lot about the importance of meta tags, keywords, titles, descriptions, heading tags, etc. when it comes to Google search results. Perhaps you’ve been intentional about implementing these with your site, along with publishing some content. Both are wise and [...]

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