Business Strategy

Native Advertising As businesses continue to navigate the digital landscape, advertising has become a crucial tool for achieving growth and success. However, traditional advertising methods are becoming less effective in the face of ad blockers, consumer skepticism, and ad fatigue. This is where [...]

Do you own a roofing business? As a business owner, we understand you have a lot to handle, from building your brand to attracting new customers and increasing sales. But with such tough competition in the roofing industry, boosting sales can be challenging. Recent data shows that the roofing [...]

Let's be honest; the path to owning a successful business is paved with broken glass and littered with the graves of enterprises that failed to change or adapt to their industry. It's a process requiring much research, keen planning, and a bit of luck to succeed. And businesses that learn from this [...]

Going through regular reports on your business SEO stats is one of the best ways to keep pace with the ever-changing landscape of search engine optimization. But since there are so many possible metrics to consider, it can be hard to know where to focus your attention. Traffic, local search, [...]

One of the primary motives for any digital marketing initiative is to convert more website visitors. What does conversion mean? There are different definitions and metrics to go by, but your main goal is to turn visitors into customers and ultimately into buyers. You’d love for your website [...]

Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

Let’s face it – the landscape of the brick-and-mortar business market has changed significantly. Just because a particular business model or marketing strategy worked well in the past, does not mean it will work well for you now. And it’s not just about COVID, either. Consumers have been [...]

Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

Like most other Gulf countries, the UAE began its journey to economic prosperity through a petroleum-based economy. But then during the 1980’s, the UAE began a concerted effort to diversify its economy and involve more international players. In fact, by 2015 some 70 percent of the country’s GDP [...]

Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]