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Ideas & Innovation

Business Strategy

Real Local Businesses
What Does Going Above & Beyond For Your Customers Look Like?
Real Examples From Real Local Businesses That Are Driving Brand Loyalty
Author:Scott Kyles January 5th, 2021
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I don’t know whether you can remember all the way back to August of 2019 or not, since that would require you to be able to navigate through the chaotic fog of your 2020 memories. But if you can make it back that far, you may recall that one of the biggest brand wars in America at the time was [...]

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Top 15 SEO Tips for Small Businesses
Top 15 SEO Tips for Small Businesses
Author:Amrita Khandelwal December 14th, 2020
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For many small business owners and merchants, SEO can look and feel like a somewhat foreign landscape. Many well-intentioned but inexperienced business leaders perceive SEO to be too complex to understand – but it really doesn’t have to be! The Cibirix team has come up with an SEO checklist [...]

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Cibirix Helps Small Businesses
How Cibirix Helps Small Businesses to Succeed Through Challenging Times
Author:Pranav Sharma November 30th, 2020
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No doubt, there’s a lot going on in the world these days which presents some additional challenges to small businesses. The reality of the pandemic, a U.S. election year, and other unique economic factors can certainly impact small businesses in some potentially negative ways. The good news is [...]

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Five Essential Infographic Tips
Five Essential Infographic Tips for Elevating Your Brand & Boosting Your Business
Author:Richa Mukati October 22nd, 2020
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Looking to improve your content marketing efforts in order to benefit your business? Great idea! Choosing to take full advantage of digital marketing techniques – including infographic marketing in particular – is the perfect way to do so! As human beings, we’re wired to process images [...]

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Effective-Ways-for-Roofers-to-Streamline-Sales
Effective Ways for Roofers to Track Leads & Streamline Sales
Author:Alena Aldrich October 8th, 2020
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How much does your roofing business rely on direct calls? Probably quite a bit! But if you aren’t following up on those calls, then you’re getting a lot of good prospects slip through the cracks and fall right into your competitor’s hands. People don’t pay attention to phone books [...]

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Google Guaranteed Ads for Roofing Contractors
Google Guaranteed Ads for Roofing Contractors: The Ultimate Benefits
Author:Alena Aldrich September 28th, 2020
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The need for solid leads never goes away, right? That’s why so many roofing companies are turning to Google Guaranteed Ads. The roofing industry is a competitive one, and in order to stand out from all the other roofing companies out there, you need to get noticed. And what better way to be [...]

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Take Your Roofing Business to the Next Level
Take Your Roofing Business to the Next Level, Get Online and Get Noticed
Author:Alena Aldrich September 24th, 2020
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Are you a roofing contractor who’s ready to grow your business? Then you need to go where your target audience is. And where are they? Online, of course! The roofing industry is a HUGE market; in fact, there are over 100,000 roofing providers in the U.S. alone. Talk about a lot of competition! [...]

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Core-Web-Vitals
Core Web Vitals: Google’s Next Ranking Factor Update, & What It Will Mean for Your Business Website
Author:Mayank Sharma September 10th, 2020
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Google makes lots of small tweaks to its search algorithms all the time, most of which go unannounced to the general public. On occasion, Google will announce a major ranking factor change it’s about to make, and they’ve recently made just such an announcement. The Core Web Vitals update is [...]

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How to Develop More Passionate Fans for Your Brand
How to Develop More Passionate Fans for Your Brand: A Case Study of the 12s
Author:Scott Kyles August 28th, 2020
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What brand doesn’t want to develop more fans? Real fans. Fans who are more than just casual observers of your business or organization. We’re talking about people who know who you are and what you do, yes, but who also know what you’re about – and what you’re about happens to really [...]

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5 Smart Tips for Naming Your Business to Attract the Right Audience
Branding Hacks: 5 Smart Tips for Naming Your Business to Attract the Right Audience
Author:Anoop Namdev August 5th, 2020
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If you’re an entrepreneur or business owner, you probably already understand something about the power of having the RIGHT business name. So, what’s in a name? Quite a bit! The right business name can help to create engagement with your target audience all on its own, long before you ever have [...]

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