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Ideas & Innovation

Business Strategy

How to Leverage Native Advertising Strategies for Your Business Growth
How to Leverage Native Advertising Strategies for Your Business Growth
Author:Manish Shrestha July 31st, 2023
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Native Advertising As businesses continue to navigate the digital landscape, advertising has become a crucial tool for achieving growth and success. However, traditional advertising methods are becoming less effective in the face of ad blockers, consumer skepticism, and ad fatigue. This is where [...]

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10 Effective Roofing Marketing Ideas
10 Effective Roofing Marketing Ideas for 2023
Author:Ashish Roy July 11th, 2023
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Do you own a roofing business? As a business owner, we understand you have a lot to handle, from building your brand to attracting new customers and increasing sales. But with such tough competition in the roofing industry, boosting sales can be challenging. Recent data shows that the roofing [...]

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5-Crucial-Lessons
5 Crucial Lessons Every New Entrepreneur Needs to Know
Author:Darris Upchurch February 20th, 2023
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Let's be honest; the path to owning a successful business is paved with broken glass and littered with the graves of enterprises that failed to change or adapt to their industry. It's a process requiring much research, keen planning, and a bit of luck to succeed. And businesses that learn from this [...]

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Common Local SEO KPIs for Tracking Your Business, and How to Measure Them
Common Local SEO KPIs for Tracking Your Business, and How to Measure Them
Author:Amrita Khandelwal December 6th, 2022
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Going through regular reports on your business SEO stats is one of the best ways to keep pace with the ever-changing landscape of search engine optimization. But since there are so many possible metrics to consider, it can be hard to know where to focus your attention. Traffic, local search, [...]

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Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Best Conversion Rate Optimization (CRO) Strategies to Follow in 2022
Author:Ashish Roy September 14th, 2022
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One of the primary motives for any digital marketing initiative is to convert more website visitors. What does conversion mean? There are different definitions and metrics to go by, but your main goal is to turn visitors into customers and ultimately into buyers. You’d love for your website [...]

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Google-BERT-Algorithm
Google’s BERT Algorithm: How It Impacts SEO and Your Content Marketing Strategy
Author:Pranav Sharma April 28th, 2022
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Have you heard of BERT? No, we’re not referring to Ernie’s best friend from Sesame Street (even though Bert and Ernie are both admittedly fantastic). What we’re really talking about is Google’s search engine BERT update. BERT was first launched back in late 2019, but it continues to have a [...]

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Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Give Your Brick-&-Mortar Business a Competitive Edge by Embracing E-commerce
Author:Ashish Roy November 26th, 2021
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Let’s face it – the landscape of the brick-and-mortar business market has changed significantly. Just because a particular business model or marketing strategy worked well in the past, does not mean it will work well for you now. And it’s not just about COVID, either. Consumers have been [...]

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Must-Have-SEO-Strategies-for-Small-Businesses-in-2021
Must-Have SEO Strategies for Small Businesses in 2021
Author:Pranav Sharma October 27th, 2021
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Search Engine Optimization – or SEO – has been hyped up for businesses of all sizes (including small businesses) for years. But following smart SEO practices is more than just hype; it’s really a smart way to help grow your business. A good SEO strategy can help you increase brand visibility, [...]

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What Dubai Expo 2020 Means for Hospitality Businesses in the UAE
What Dubai Expo 2020 Means For Hospitality Businesses In The UAE
Author:Ashish Roy September 29th, 2021
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Like most other Gulf countries, the UAE began its journey to economic prosperity through a petroleum-based economy. But then during the 1980’s, the UAE began a concerted effort to diversify its economy and involve more international players. In fact, by 2015 some 70 percent of the country’s GDP [...]

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Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Optimizing the Marketing Funnel for Your Business: 5 Key Considerations
Author:Anoop Namdev September 15th, 2021
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Ready to take your business to the next level? No matter what category or industry your business falls under, you need to develop an effective strategy for moving would-be customers through your marketing funnel. There are lots of factors which contribute to business success, but your effectiveness [...]

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