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Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns

Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns

Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your funds to the best performing audience automatically. Since the CBO feature is currently […]

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10 Common SEO Myths about Backlinks

10 Common SEO Myths about Backlinks

When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, […]

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Forget Position #1 – Grab Position Zero in Google With Web Page Structuring Guide

Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query. An Example of Featured Snippet Position zero contains a scraped answer with a title and URL. You may also interact […]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising

Top 9 Key Performance Indicators You Need to Know in PPC Advertising

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value to the performance analysis for your PPC […]

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5-email-marketing-myths-that-you-should-not-believe

5 Email Marketing Myths That You Should Not Believe

Depending on how you interpret them, myths can keep you from the truth. And maybe it’s because the competition is so fierce, or the fact that you can’t afford to lose a marketing campaign, but you start to believe in these myths. Just as there are other areas in the marketing world, there are myths […]

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Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers

Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, this algorithmic update “includes a number of […]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing

Creating a Content Marketing Strategy in a New Era of Digital Marketing

The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not only attract but will engage a defined […]

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These Three Relevance Metrics Are Replacing Facebook's Ad Relevance Score

These Three Relevance Metrics Are Replacing Facebook’s Ad Relevance Score

Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is […]

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5 of the Hottest B2B Lead Generation Strategies

5 of the Hottest B2B Lead Generation Strategies

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their old strategies and hunt for new, more […]

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5 Clever Ways to Write Audience-Engaging Content

5 Clever Ways to Write Audience-Engaging Content

To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a challenge for today’s […]

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