Cibirix Blog

Ideas & Innovation

Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers

Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, this algorithmic update “includes a number of […]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing

Creating a Content Marketing Strategy in a New Era of Digital Marketing

The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not only attract but will engage a defined […]

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These Three Relevance Metrics Are Replacing Facebook's Ad Relevance Score

These Three Relevance Metrics Are Replacing Facebook’s Ad Relevance Score

Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is […]

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5 of the Hottest B2B Lead Generation Strategies

5 of the Hottest B2B Lead Generation Strategies

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their old strategies and hunt for new, more […]

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5 Clever Ways to Write Audience-Engaging Content

5 Clever Ways to Write Audience-Engaging Content

To connect and engage with people nowadays, you need more than just an online presence. With an overwhelming influx of media that includes brands trying to upsell you on a product you neither need nor want, it can be difficult to satisfy today’s consumers. This has made marketing a bit of a challenge for today’s […]

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brands-that-really-connect-give-customers-a-window-into-the-soul-of-your-organization

Brands That Really Connect: Give Customers a Window into the Soul of Your Organization

A brand that really connects with people does more than just offer a great product or service that people need. A brand that connects goes beyond just selling something, to being about something. Let’s be clear about this. Perhaps you’re that rare, visionary inventor who has brought something to market that has truly never been […]

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New Google My Business Features That Will Skyrocket Your Website Traffic

New Google My Business Features That Will Skyrocket Your Website Traffic

Google My Business is really one of the best free business tools on the internet. In 2004 Google released Google Local as a solution to help local businesses get found by combining the business name, address, and phone number. Google continued tweaking this tool for local businesses over time, until in June 2014 they finally […]

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Your SEO Engine Needs This Fuel of Quality Content and A Lot of It

Your SEO Engine Needs This Fuel of Quality Content and A Lot of It

Right from its start, Google has constantly been tweaking its search results algorithm to offer better results to its users. When someone’s users include almost everyone using the internet on planet earth, it isn’t an easy job. From PageRank to Hummingbird, and Panda to Phantom, Google changes have been directed at better user experience. One […]

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How to Use Buyer Personas to Focus Your Business

Who are you selling to? How to Use Buyer Personas to Focus Your Business

What is a Buyer Persona? Buyer personas (often referred to as marketing personas) are detailed profiles that represent your ideal customer. These personas will help you attract the targeted customer and get a deeper understanding of who they really are and what makes them tick. Having a deep understanding of your target audience is crucial […]

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The Google Reviewers Have Spoken - Cibirix Gets 4.9 out of 5 Stars.

The Google Reviewers Have Spoken – Cibirix Gets 4.9 out of 5 Stars

Cibirix is an industry leading digital marketing company, that helps businesses attract, engage, and retain customers through the creative use of digital technologies. Our clients are appreciative of our web marketing, UI/UX design, and software development capabilities. One thing we don’t do at Cibirix, though, is to toot our own horn. Our clients attest to […]

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