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Ideas & Innovation

Instagram Creator or Business Profile – Which one is right for you?

Instagram Creator or Business Profile – Which one is right for you?

There’s a new change with Instagram! This upgraded Instagram feature is the “Creator Profile.” Before you panic or become confused, just be calm and keep reading – you might not need to change anything! A few months ago, Instagram began a trial of its newest feature – the Creator Account. Up until that point, there […]

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Schema Markups Updates - Get Quick Results with Our Guide on Structured Data

Schema Markups Updates – Get Quick Results with Our Guide on Structured Data

Google recently announced an update for its rich snippet results feature, and its effects have already started to show. The goal for this update is to improve the Reviews Rich Results for users. Google also requires a “name” property with this new update. Recent Structured Data Updates Here is a list of recent structured data […]

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Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes

Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes

Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the 10th of September. Before […]

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Google Ads Update – All About Optimization Score

Google Ads Update – All About Optimization Score

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The optimization score is […]

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Want Quick SEO Results? Try These 7 Technical SEO Tips

Want Quick SEO Results? Try These 7 Technical SEO Tips

Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don’t take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most comprehensive way to address this problem is by […]

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How To Turn Your Negative Reviews Into a Positive Experience

How To Turn Your Negative Reviews Into a Positive Experience

Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you check the reviews for […]

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Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns

Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns

Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your funds to the best performing audience automatically. Since the CBO feature is currently […]

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10 Common SEO Myths about Backlinks

10 Common SEO Myths about Backlinks

When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, […]

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Forget Position #1 – Grab Position Zero in Google With Web Page Structuring Guide

Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query. An Example of Featured Snippet Position zero contains a scraped answer with a title and URL. You may also interact […]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising

Top 9 Key Performance Indicators You Need to Know in PPC Advertising

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value to the performance analysis for your PPC […]

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