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Why Having an Online Presence for Your Business Is No Longer Optional The momentum for taking business online hasn’t slowed down any. If anything, it only continues to increase. According to Statista, almost 4.57 billion people – accounting for nearly 60% of the world’s population – are [...]

Throughout the most recent years, paid advertising has become a primary component in most every marketing plan. And if it still doesn’t have a role, it’s about high time you give it one. Whether your business is B2B or B2C, digital advertising not only helps you increase revenue but also builds [...]

We all know about the ongoing boom of Artificial Intelligence (AI) in the world today; we see it mentioned more and more, to the point that we just assume it’s now everywhere and in everything. But a more basic question that remains is this: Do we really understand what AI is? And how does [...]

Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you [...]

  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, [...]

Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

Google My Business is really one of the best free business tools on the internet. In 2004 Google released Google Local as a solution to help local businesses get found by combining the business name, address, and phone number. Google continued tweaking this tool for local businesses over time, [...]

Do you know that Craigslist.org has been used as a great marketing channel to sell services and products by business owners throughout the country? That is True! Craigslist is THE biggest classified website in America founded by Craig Newmark in 1996 in San Francisco. No one would have predicted [...]