Social Media Marketing

Facebook is still the most-used social media platform in the world, so it really doesn’t need an introduction. When we talk about paid advertising, Facebook ads can play an essential role in brand awareness and driving quality traffic to your website. And there are more benefits than you may even [...]

There’s a new change with Instagram! This upgraded Instagram feature is the “Creator Profile.” Before you panic or become confused, just be calm and keep reading – you might not need to change anything! A few months ago, Instagram began a trial of its newest feature – the Creator [...]

Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you [...]

Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is [...]

In the digital era, Facebook is more than just a social platform. Facebook has become a true cultural movement, with over 2.2 BILLION users! The fact that 1/3 of planet Earth’s residents are on Facebook has attracted the attention of business owners, brands, and even small companies who want to [...]

Facebook advertising isn’t as simple as it may seem. Whatever your level of experience may be, you’re likely to make a few mistakes. A common error among users, which we are going to discuss, is by far the most frequent mistake made that can defeat powerful outcomes for advertising. This [...]