0%
Ideas & Innovation

Facebook

facebook-audience-overlapping-the-silent-killer-of-your-ad-performance
Facebook Audience Overlapping - The Silent Killer of Your Ad Performance
Author:Prashant Yadu February 11th, 2019
Share:
Facebook advertising isn’t as simple as it may seem. Whatever your level of experience may be, you’re likely to make a few mistakes. A common error among users, which we are going to discuss, is by far the most frequent mistake made that can defeat powerful outcomes for advertising. This [...]

Read Full Story
How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
Author:Ashish Roy October 4th, 2017
Share:
During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just [...]

Read Full Story
Relevance Score in Facebook Ads
Relevance Score in Facebook Ads – What is it and How to Improve it
Author:Prashant Yadu September 26th, 2017
Share:
Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

Read Full Story
Different Buying Types of Facebook
What are the Different Buying Types of Facebook and Why Do They Matter?
Author:Ashish Roy September 14th, 2017
Share:
This blog post is about the Reach and Frequency vs. the Auction buying type. Most of the Facebook marketers still default to the “Auction” buying type on the Facebook marketing campaigns. Why? What is the reason that marketers use Facebook’s auction type more and do not give Reach and [...]

Read Full Story