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Ideas & Innovation

Facebook ads

facebook-audience-overlapping-the-silent-killer-of-your-ad-performance
Facebook Audience Overlapping - The Silent Killer of Your Ad Performance
Author:Prashant Yadu February 11th, 2019
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Facebook advertising isn’t as simple as it may seem. Whatever your level of experience may be, you’re likely to make a few mistakes. A common error among users, which we are going to discuss, is by far the most frequent mistake made that can defeat powerful outcomes for advertising. This [...]

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Facebook Campaign Ads Scaling Tips for 2018
Author:Ashish Roy April 13th, 2018
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We have learned through experience that testing, experimenting, and close monitoring are the ingredients of a successful Facebook campaign advertising. What worked two weeks back, may not work today and if you are a “Fill it, Shut it, Forget it” type marketer. You may not be able to scale your [...]

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Facebook’s In-Stream Ads – How to Best Utilize Short Attention Spans of Your Audiences
Author:Ashish Roy November 15th, 2017
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Recently, Twitter announced that it is going to let its users be more expressive than before. Twitter increased its character limit from 140 characters to 280 characters. Alas! Not a well-received decision, however, that is some other article some other day. We all know the attention spans of [...]

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How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
How Can Facebook Lookalike Audiences Help Companies That Are Just Getting Started with Facebook Ads?
Author:Ashish Roy October 4th, 2017
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During my training sessions at Cibirix, I stumbled upon a very relevant question from one of my marketing interns. His question was straightforward and very relevant to any small or medium-sized business that has no experience with Facebook ads. “How Do I Build an Audience When I am Just [...]

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Relevance Score in Facebook Ads
Relevance Score in Facebook Ads – What is it and How to Improve it
Author:Prashant Yadu September 26th, 2017
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Have you ever looked at your Ad Set and wondered why some of the ads have performed better over the others? While marketers look for many things in their Campaigns to diagnose a prevalent problem, the relevance Score gets ignored. As marketers, we need to remember that relevance determines the [...]

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