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Ideas & Innovation

Cibirix Blog

How To Turn Your Negative Reviews Into a Positive Experience
How To Turn Your Negative Reviews Into a Positive Experience
Author:Lauren Tate December 9th, 2019
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Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you [...]

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Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns
Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns
Author:Prashant Yadu November 1st, 2019
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Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your [...]

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10 Common SEO Myths about Backlinks
10 Common SEO Myths about Backlinks
Author:Lauren Tate October 29th, 2019
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When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, you’ll [...]

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Forget Position #1 – Grab Position Zero in Google With Web Page Structuring Guide
Forget Position #1 – Grab Position Zero in Google With Web Page Structuring Guide
Author:Ashish Roy October 24th, 2019
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Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query. An Example of Featured Snippet Position zero contains a scraped [...]

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Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Top 9 Key Performance Indicators You Need to Know in PPC Advertising
Author:Puneet Kaur October 21st, 2019
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  Do you feel overwhelmed from all the information you’ve been given regarding the PPC (Pay Per Click) metrics in your Google Ads account? An overload of information can be very confusing, so it’s important to remove any excess information and focus on the metrics that contribute value [...]

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5 Email Marketing Myths That You Should Not Believe
5 Email Marketing Myths That You Should Not Believe
Author:Lauren Tate October 15th, 2019
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Depending on how you interpret them, myths can keep you from the truth. And maybe it’s because the competition is so fierce, or the fact that you can’t afford to lose a marketing campaign, but you start to believe in these myths. Just as there are other areas in the marketing world, there [...]

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Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers
Learn More About the MOZ DA 2.0 Update, Including its Impact on Link Sellers and Spammers
Author:Ashish Roy October 3rd, 2019
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Domain Authority (DA) is a powerful search engine ranking tool that’s been used by digital marketers and marketing teams for years. In March of 2019, Moz (the SaaS company behind Domain Authority) announced a significant update to their popular SEO domain metric called DA 2.0. According to Moz, [...]

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Creating a Content Marketing Strategy in a New Era of Digital Marketing
Creating a Content Marketing Strategy in a New Era of Digital Marketing
Author:Lauren Tate September 30th, 2019
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The marketing industry is constantly evolving, and the future of your business will depend on if you can evolve with it or not. But it’s important to remember that content marketing isn’t just about creating and distributing good content, it’s about having a strategic approach that will not [...]

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These Three Relevance Metrics Are Replacing Facebook's Ad Relevance Score
These Three Relevance Metrics Are Replacing Facebook's Ad Relevance Score
Author:Ashish Roy September 26th, 2019
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Do you know about the Facebook Ad Relevance Score? This metric assembles various ad quality factors that offer you an idea of how relevant your ads are, as compared to other ads directed at your same target audience. It rates ads on a 1-10 scale; the higher your ad scores, the more relevant it is [...]

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5 of the Hottest B2B Lead Generation Strategies
5 of the Hottest B2B Lead Generation Strategies
Author:Lauren Tate September 12th, 2019
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Do you have a well-planned lead generation strategy? Have you met those goals you’ve set for yourself? Whether you’ve exceeded them, met the bare minimum, or simply missed your goal, it could all change in 2020. With the new year approaching quickly, businesses are beginning to reevaluate their [...]

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