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How Artificial Intelligence (AI) is Changing the World of Digital Marketing
How Artificial Intelligence (AI) is Changing the World of Digital Marketing
Author:Prashant Yadu February 6th, 2020
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We all know about the ongoing boom of Artificial Intelligence (AI) in the world today; we see it mentioned more and more, to the point that we just assume it’s now everywhere and in everything. But a more basic question that remains is this: Do we really understand what AI is? And how does [...]

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Instagram Creator or Business Profile – Which one is right for you?
Instagram Creator or Business Profile – Which one is right for you?
Author:Prashant Yadu January 27th, 2020
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There’s a new change with Instagram! This upgraded Instagram feature is the “Creator Profile.” Before you panic or become confused, just be calm and keep reading – you might not need to change anything! A few months ago, Instagram began a trial of its newest feature – the Creator [...]

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Schema Markups Updates - Get Quick Results with Our Guide on Structured Data
Schema Markups Updates - Get Quick Results with Our Guide on Structured Data
Author:Richa Mukati December 30th, 2019
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Google recently announced an update for its rich snippet results feature, and its effects have already started to show. The goal for this update is to improve the Reviews Rich Results for users. Google also requires a “name” property with this new update. Recent Structured Data Updates Here [...]

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Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes
Google’s Update for the Nofollow Link Attribute – Launched 2 New Link Attributes
Author:Prashant Yadu December 25th, 2019
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Back in 2005, Google launched a Nofollow link attribute with the objective to stop comment spamming. After being launched for a little while, Google expanded the feature to be used for any links that you didn’t want Google to see and for paid links. Google announced this Nofollow update on the [...]

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Google Ads Update – All About Optimization Score
Google Ads Update – All About Optimization Score
Author:Amrita Khandelwal December 20th, 2019
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Heads up Google Ads users – there is an update of the Optimization score in Google Ads. Now you can score your campaign optimization and enhance the performance of the campaign. Here’s a look at what is the meaning of optimization score and how it works? What is the Optimization Score? The [...]

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Want Quick SEO Results? Try These 7 Technical SEO Tips
Want Quick SEO Results? Try These 7 Technical SEO Tips in 2025
Author:Ashish Roy December 17th, 2019
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Are you struggling with your webpage ranking, even after having developed a lot of well-researched and valuable content? If you don't take the important step to go through a technical SEO audit of your website, then you’ll probably continue having problems with your site ranking. The most [...]

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How To Turn Your Negative Reviews Into a Positive Experience
How To Turn Your Negative Reviews Into a Positive Experience
Author:Abhishek Yadav December 9th, 2019
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Do you work hard to earn good reviews for your business? If so, you’re not alone. It’s easy to understand why you would want all five-star reviews, we all do! But what about your negative reviews? Before you make an online purchase, do you scan through the company’s reviews? Would you [...]

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Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns
Campaign Budget Optimization – Best Ways to Optimize Your Facebook Campaigns
Author:Prashant Yadu November 1st, 2019
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Facebook has introduced a game-changing feature to its campaign structure – Campaign Budget Optimization (CBO). This feature will optimize the distribution of your campaign’s budget across the different ads within that specific campaign. Simply put, this feature will help you redistribute your [...]

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10 Common SEO Myths about Backlinks
10 Common SEO Myths about Backlinks
Author:Amrita Khandelwal October 29th, 2019
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When it comes to the link building process, there are two options you have to choose from – White Hat or Black Hat. When you use the White Hat technique, your website will start ranking on Google SERP, but it will take some time to get there. While if you use the Black Hat technique, you’ll [...]

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Grab Position Zero in Google With Web Page Structuring Guide | Digital Marketing Agency
Forget Position #1 – Grab Position Zero in Google With Web Page Structuring Guide
Author:Ashish Roy October 24th, 2019
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Two years ago, Google introduced featured snippets, but this tool is still very new for several search engine marketers. Featured snippets are the small boxes that showcase the most relevant information about your search query. An Example of Featured Snippet Position zero contains a scraped [...]

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